Approach to Advertiser Results

"What are you here to sell me today"  if you are in or have ever been in sales you have likely heard this question on more than one occasion.  It could mean the client is eager to buy your product, more than likely though it means that every sales person or media rep through their door has tried to sell them an idea or "package" before they have gotten much past hello.  You could imagine their surprise and delight (in most cases) when we talk about their business for 90% of the meeting.

Where I have had success is in developing an idea based on my clients needs...Every client is different and so are their needs, the fun is in developing a campaign to meet their needs.  As an Account Executive with Corus Radio we use the following as a guideline for dealing with clients.  This guideline is pivotal in developing a long lasting, mutually beneficial relationship...

The 10 minute Introduction

 What can Corus Radio do for your business?

The Customer Needs Analysis

 45 minutes  to 1 hour in length

 Determine unique selling proposition (USP)

 Pinpoint Key Marketing Challenges (KMC)

Use Marketing Strategy Model to begin developing your custom program.

Brainstorm the Solution – (Quantity)

 Utilize resources of the Creative, Promotions and Interactive Departments

  Expand on ideas with input from you and key staff.

Develop Your Strategy – (Quality)

  Create  solution focused ideas based on your Key Marketing Challenges

  Determine campaign specifics based on goals set forth

  Direction from you and other Key Staff

Present the Solution

  The culmination of  KMCs, Research and developed concepts/ideas.

  Program developed from the Marketing Strategy Model

  Discussion of Expectations

Initiate and Monitor

  Campaign commences

  Reaction and Results to be monitored closely by Corus.

Return on Investment

Regular communication with you to ensure your expectations are met and ideally exceeded.

Unique Corus Resources Available to you

  Client Services:  Only department of its kind in Edmonton, its purpose is to provide research on customer lifestyle and interest. Information provided from BBM’s Return to Sample (RTS), Stats Can and from CISN, JOE & CHED’s web database – currently 100,000 + members.

Ž  Interactive: Market leaders in fully integrated concepts including client video, micro sites, custom pages, client focused activities, simulcasting of client events and running industry based surveys.

Ž½ Price Gifts is a web based program with no cash investment by you!