Courageous Steps to Successful Advertising

Good Morning and thank you for visiting!  As I have previously stated, I am not an expert...but this guy is,  Wayne Ens of ENS Media.  He is a Marketing and Motivational Consultant with great insight from both the Media Buyers and Media Sellers point of view.  Here is an article both can take something from.
 
(copy and paste into the address bar)
http://www.wensmedia.com/assets/Advertisers%20Free%20Stuff/TenCourageousStepsToAdvertising.pdf

Number 7 is one of my favorites.  Naturally, a business owner would want people to hear her ad and tell her they love it,  but sometimes the best ads are the ones people don't like.  I can think of several jingles or scenario ads that I will never erase from  my memory...I'm sure you do too.  It took hearing or seeing some of my "favorite" commercials 20 times before I even realized who the advertiser was.  Most people will remember these fondly for some time,  but it would cost a lot of money to reach one consumer 20 times.

You may read some of the points in this article and think that they make sense...well that's because they do.  It's like everything in life though, you have to have courage to quit a job that you hate, leave a partner that you um...don't like, or to make a commitment to lose weight.  The tough things in life don't come easy and when it costs you money to boot, it's even harder.  But the rewards can be plentiful!!!

To Vegas I go!!!